Now in his 33rd year in the senior housing industry, Aaron D’Costa currently operates his own strategic marketing and management consulting firm with clients throughout the country benefiting from his operations, marketing and capital experiences. He had previously held community- and corporate-based positions with national and regional providers such as Marriott Senior Living Services, Sunrise Senior Living, Classic Residence by Hyatt (now Vi), Fountains Retirement Communities (now Watermark), Pathway to Living, and Symphony Senior Living. In such roles, Aaron’s responsibilities included assistance with the development, marketing and/or implementation of dementia care programs in over 25 states, as well as the development, acquisition and asset management of nearly a dozen communities with memory care. Aaron has also joined one of his health tech clients as a founding owner, with a mission of improving resident safety in memory care. A Certified Dementia Care Practitioner (CDP) and Certified Marketing Professional in Seniors Housing (CMP), Aaron is uniquely qualified to provide memory care consulting services.  

Aaron completed his MBA from The George Washington University and holds dual undergraduate degrees in management and communications from Virginia Wesleyan University. He has served as chair of the Marketing Roundtable for Argentum, an advisory board member of the American Seniors Housing Association, a board member of Lincoln Healthcare Events, and judge for the Mature Media Awards. Aaron has presented at numerous conferences including Argentum, LeadingAge, Senior Living 100, NIC, AHSA, and Tony Mullen’s Advanced Senior Housing Sales Summit. He has also been an instructor for Argentum’s Executive Director Leadership Institute (EDLI).