News

New Year, New Look

A Fresh Look at Insight’s Logo and Website

Over 40 years ago, Insight Memory Care Center began a commitment to providing dementia-specific care, support, and education in the Northern Virginia community. Four decades later, this commitment hasn’t changed; we are still committed to serving families throughout their dementia journey. From the first signs of memory loss to the end stages of the disease, Insight is prepared to support our families each step of the way.

What has changed over the last 40 years? Technology! At the beginning of this year we launched our updated website, designed to make it easier for you to connect with the resources and information that will benefit you the most. Beyond the new look, here’s what you’ll see in the new experience.

Quick Access for New Visitors

We've made it easier for first-time visitors to navigate our website and quickly find information relevant for their situation. On our newly redesigned home page, you'll find direct links that guide individuals with a diagnosis, care partners, and those looking for more resources or to get involved.

We’ve also reorganized the main navigation menu to highlight our core services—Care, Support, and Educate. Whether you’re looking for our day programs, need support and advice, or want to learn more about your diagnosis, you’ll find exactly what you need with just a few clicks.

Consolidated Resource Library

One of the most exciting updates is the consolidated Resource Library. All of our articles, webinars, and essential information are now housed in one central location. This new, easy-to-navigate resource hub allows you to search by topic, diagnosis, or simply browse by articles or videos. And the best part? Our library is continually growing, so be sure to check back often for new and updated materials!

Welcoming Design with Accessibility in Mind

While the design is new, we’ve made sure to maintain the bright and welcoming feel of our site, with similar – just refreshed! – colors and branding. We did prioritize making sure the site is fully accessible for everyone; we increased font sizes, improved color contrast, and updated back-end features to make sure everyone visiting the site has a smooth experience.

One final change we’ve looped into this redesign?

 

A New Logo!

As we conclude our 40th Anniversary celebrations, we’re excited to start our next chapter with a refreshed logo design! We’ve made a small, but meaningful update by removing the words Memory Care Center from the logo to focus on our Insight name.

Why the change? The primary reason is to be more welcoming for our participants. For those with a diagnosis, it doesn’t always feel comfortable to have the words “memory care” constantly reminding you of your diagnosis. Participants see the logo as they come in our doors, on their name tags, and in many other ways throughout the day – this change allows everyone to feel comfortable and welcome in our environment.

After ten years of using our previous Insight logo, our community recognizes us for the impactful work we do, and we no longer need to rely on those extra words. We’re well-known for our expertise in dementia care in the community, supporting thousands of families each year throughout their dementia journey.

 

We hope you appreciate these changes as much as we do! Take a look around the site today to explore the new features and find ways we can continue to support you!